85,00 EUR. 

Innovation in Document Communication highlights several innovative solutions that organizations can deploy to enhance their customer contact experience. The focus is on the experience through a paper or electronic document. Over 50% of the organizations indicated that paper based communication is business critical to important for them in reaching their business goals. However, only very limited organizations have invested in a Document Communication strategy or technology, to be able to create state-of-the art documents.

• 74 percent has a marketing strategy, only 24 percent has a document communication strategy.
• 84 percent has a CRM system, but only 32 percent uses the data to create personalized documents.
• More than 53 percent indicates that documents (e.g. proposals) are critical to acquire new customers.

Written by industry-expert Oscar Dubbeldam, this report describes several practical innovative solutions that organizations can deploy to enhance their current document based communication strategy and projects to become a state of the art multi-channel document communication organization. The report is practical, down to earth and without marketing hypes. Any organization in any industry, e.g. bank, utility, commercial printer, service bureau or SME, that wants to enhance its current static document based communication environment to a dynamic environment, that attributes to a better customer satisfaction, corporate image, compliance and structured ad-hoc business correspondence, will benefit from this report.

The innovative solutions are based on interviews and an on-line survey, done among over 100 European organizations from various industries. The survey indicated the needs and requirements for the next two years. The needs where combined with the currently available software and solutions to define practical solutions which can be deployed within a short timeframe, with a good ROI and have proven to work.

The unique features and benefits of this report are;

• How to create a Document Communication Strategy document that translates the business goals to efficient and effective document communication scenarios.
• Many questions raised which helps the reader to identify what his/her best options to innovate are.
• Innovative solutions described with practical implementation tips and implementation activities.
• Overall project approach, how to deploy.
• Key vendors described with a in-depth vendor profile
• Selection matrices to define a short-list of vendors which are applicable for the future implementation plans
• How Document Composition (should) integrate(s) with Enterprise Content Management and other business applications
• How Document Composition (should) integrate(s) with Enterprise Content Management and other business applications

The report discusses several best practice case studies that deployed one or more of the described innovative solutions.

Report is approximately 200 pages, including the results of the user survey among many European organizations, the project approach for deployment, vendor profiles and the selection matrices to select a short-list. The report comes with the Excel sheet which can be used to define the short-list based on a variety of criteria, priorities and categories.

The report is part of the Strategy Partners “Innovation in …” series of reports. The series includes also the currently available report “Innovation in Automated Document Process Management” and the expected report (2010) “Innovation in On Demand Communication”.

Further information can be obtained from oscar.dubbeldam@strategy-partners.nl. Please use the download link to obtain an extract copy of the full report.