Web Content Management
The (technological) innovations in the field of the applicability of Web Content Management are gaining momentum, as shows from the market surveys Strategy Partners conduct. The web technologies that have been developed and can be lumped as Web 2.0 have obtained a foothold on the Internet and the first organizations have already taken steps to integrate it within their organization. Based on her many years’ research experience in content management markets Strategy Partners expect that there will be an excessive growth of web technologies in corporate applications in the years to come.
This will certainly lead to the joining of new software suppliers in the Web Content Management market with specific applications, grafted to these new web technologies. It is also expected that areas such as Web Content Management and Enterprise Content Management will further grow towards one another. That will cause an interesting battle between commercial and open source WCM products. This will partially be caused by policy choices at e.g. government institutions and by software strategy choices (license cost reduction) at ICT departments of end user organizations. New players in the market will convince companies and institutions that their product is better tailored to satisfy the organization’s needs in communication and marketing with their innovating and mostly open source applications. Strategy Partners advises companies and institutions how they can use these innovative web technologies and what this means for their web content management environment. These advices are focused on the strategy for using the online channel for their corporate processes, the determination of the role of online marketing and multi-channel communication within this web environment and the integration of the web environment with information systems behind it. Strategy Partners has experienced and tested that the Web Content Management market – and the Netherlands in particular – needs business oriented market research conducted by an independent institution, such as Strategy Partners. These researches combine the product knowledge and the future vision with giving an insight into the developments in end user organizations within the various branches of industry. From the core question “Will the traditional Web Content Management market still exist?” Strategy Partners has conducted a market survey with regard to “Innovations in Web Content Management, Market Trends and Business Opportunities” for the Dutch market in the fourth quarter of 2008.
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